Wendy’s India
- Visual Design
- Pitch Presentation
- Copyrighting
Year - 2022 Flux Team lead - WPP
- Pitch Presentation
- Copyrighting
Year - 2022 Flux Team lead - WPP
Wendy’s Never Basic
Brand Development and Campaign Strategy project for
Wendy’s India.
A brand launch objective to highlight the idea of a break up with the normal mundane burgers available in the market. In this project, I’ve explored the brands identity through the lens of both a costomer and the brand. The campaign draws reference from the attributes of the iconic red braids and the connection that American retro fast-food experience has built into the Indian market and through that bring develop a campaign that raises Wendy’s to the top teir of the fast food chain in India.
Brand Development and Campaign Strategy project for
Wendy’s India.
A brand launch objective to highlight the idea of a break up with the normal mundane burgers available in the market. In this project, I’ve explored the brands identity through the lens of both a costomer and the brand. The campaign draws reference from the attributes of the iconic red braids and the connection that American retro fast-food experience has built into the Indian market and through that bring develop a campaign that raises Wendy’s to the top teir of the fast food chain in India.
Building strategy and identifying the problem.
Amazon India
- Art Direction
- Fashion Styling
- UI Design
Year - 2020-2022
- Fashion Styling
- UI Design
Year - 2020-2022
As a member of the Amazon Fashion Team,
I wore many hats beyond visual design.
I focused on enhancing the customer experience by developing multiple stores designed to meet both customer needs and category specifications. Additionally, I took on the role of Art Director, overseeing the creation of visual content, videos, and brand launches. I also managed social media and outbound creatives, ensuring cohesive communication across various channels.
I wore many hats beyond visual design.
I focused on enhancing the customer experience by developing multiple stores designed to meet both customer needs and category specifications. Additionally, I took on the role of Art Director, overseeing the creation of visual content, videos, and brand launches. I also managed social media and outbound creatives, ensuring cohesive communication across various channels.
River Collection 2021
River Collection 2021
Brand Interface Design
Plus-size Photoshoot
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Wireframe Design
Verizon
YOUNG ONE AWARDS
SCAD:
Branding Solutions.
Skills:
Brand Strategy
Art Direction
Copyrighting
Mentor:
Iris Agency Atlanta
Professor:
Judy Salzinger
Group Members:
Kayleigh Bowman, Gauri Chauhan, Isaiah Clowe, Harshil Desai, Andrea Lee, Katia Lopez, Shikha Nair, Vishwa Patel
SCAD:
Branding Solutions.
Skills:
Brand Strategy
Art Direction
Copyrighting
Mentor:
Iris Agency Atlanta
Professor:
Judy Salzinger
Group Members:
Kayleigh Bowman, Gauri Chauhan, Isaiah Clowe, Harshil Desai, Andrea Lee, Katia Lopez, Shikha Nair, Vishwa Patel
BACKGROUND
- Increase tech accessories sales.
- Verizon is known for their wireless plans.
- Make stores stand out to be the place for tech accessory purchases.
- Over 6,300 stores in the US.
- No competitors (Apple, Samsung, AT&T, etc.) can offer the same comprehensive collection.
- Offers brands such as Apple, Bose, JBL, B&O, Belkin, and more.
- Increase tech accessories sales.
- Make tech accessories and Verizon synonymous.
- Accessories aren’t purchased proactively, need it now on the basis.
- When they need it they need Verizon - Verizon has what you need no matter what phone carrier you use.
- Focus on what Verizon offers vs comparisons.
- Accessories are phone & tablet cases, screen protectors, chargers, headphones for mobile and gaming, home audio, car mounts, and keyboards.
Duolingo x Sex Education
SCAD ATLANTA
Brief:
Impact for Cause
Brief:
Impact for Cause
The campaign aims to get Duolingo users to engage with conversations surrounding sexual health by introducing sex education as a new language because Duolingo believes valid and reliable information that would affect their future should be universally accessible.
Shikha Nair: Art Direction Visual Development, Creative Strategy
Muskan: Creative Strategy, Copywriting
Shikha Nair: Art Direction Visual Development, Creative Strategy
Muskan: Creative Strategy, Copywriting
Leveraging signature Duolingo 'unignorable' notifications to introduce campaign
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Using instagram stories to educated audience about the 'sexy' words a.k.a sex ed vocabulary
Using filters on instagram to get more audience attention
Phone booth in universities to prompt the audience to take the first step to learn
Minecraft x The Dodo
I believe in a simple theory—to make people around me feel something through my work. Design does that, it awakens and provokes. It’s the manifestation of the changes we see around us, the movements that shape our culture and is a key element in everything we experience today. Building a strategy is one of the most powerful forces in our lives.
As for this project being a Creative Stratgist for the collab with Minecraft will help grow their brand and also extends its audiece to be more aware about their pets and animals around.
As for this project being a Creative Stratgist for the collab with Minecraft will help grow their brand and also extends its audiece to be more aware about their pets and animals around.
The Executions : The Google AD
The In Game Advertising
THE INTERACTiVE AMBIENT AD
Twitch and Youtube
