Wendy’s India
- Visual Design
- Pitch Presentation
- Copyrighting
Year - 2022 Flux Team lead - WPP
- Pitch Presentation
- Copyrighting
Year - 2022 Flux Team lead - WPP
Wendy’s Never Basic
Brand Development and Campaign Strategy project for
Wendy’s India.
A brand launch objective to highlight the idea of a break up with the normal mundane burgers available in the market. In this project, I’ve explored the brands identity through the lens of both a costomer and the brand. The campaign draws reference from the attributes of the iconic red braids and the connection that American retro fast-food experience has built into the Indian market and through that bring develop a campaign that raises Wendy’s to the top teir of the fast food chain in India.
Brand Development and Campaign Strategy project for
Wendy’s India.
A brand launch objective to highlight the idea of a break up with the normal mundane burgers available in the market. In this project, I’ve explored the brands identity through the lens of both a costomer and the brand. The campaign draws reference from the attributes of the iconic red braids and the connection that American retro fast-food experience has built into the Indian market and through that bring develop a campaign that raises Wendy’s to the top teir of the fast food chain in India.
Building strategy and identifying the problem.
