Verizon
YOUNG ONE AWARDS
SCAD:
Branding Solutions.
Skills:
Brand Strategy
Art Direction
Copyrighting
Mentor:
Iris Agency Atlanta
Professor:
Judy Salzinger
Group Members:
Kayleigh Bowman, Gauri Chauhan, Isaiah Clowe, Harshil Desai, Andrea Lee, Katia Lopez, Shikha Nair, Vishwa Patel
SCAD:
Branding Solutions.
Skills:
Brand Strategy
Art Direction
Copyrighting
Mentor:
Iris Agency Atlanta
Professor:
Judy Salzinger
Group Members:
Kayleigh Bowman, Gauri Chauhan, Isaiah Clowe, Harshil Desai, Andrea Lee, Katia Lopez, Shikha Nair, Vishwa Patel
BACKGROUND
- Increase tech accessories sales.
- Verizon is known for their wireless plans.
- Make stores stand out to be the place for tech accessory purchases.
- Over 6,300 stores in the US.
- No competitors (Apple, Samsung, AT&T, etc.) can offer the same comprehensive collection.
- Offers brands such as Apple, Bose, JBL, B&O, Belkin, and more.
- Increase tech accessories sales.
- Make tech accessories and Verizon synonymous.
- Accessories aren’t purchased proactively, need it now on the basis.
- When they need it they need Verizon - Verizon has what you need no matter what phone carrier you use.
- Focus on what Verizon offers vs comparisons.
- Accessories are phone & tablet cases, screen protectors, chargers, headphones for mobile and gaming, home audio, car mounts, and keyboards.
