Verizon

YOUNG ONE AWARDS
SCAD:
Branding Solutions.

Skills:
Brand Strategy
Art Direction
Copyrighting

Mentor:
Iris Agency Atlanta

Professor:
Judy Salzinger

Group Members:

Kayleigh Bowman, Gauri Chauhan, Isaiah Clowe, Harshil Desai, Andrea Lee, Katia Lopez, Shikha Nair, Vishwa Patel

BACKGROUND
  • Increase tech accessories sales.
  • Verizon is known for their wireless plans.
  • Make stores stand out to be the place for tech accessory purchases.
CONTEXT
  • Over 6,300 stores in the US.
  • No competitors (Apple, Samsung, AT&T, etc.) can offer the same comprehensive collection.
  • Offers brands such as Apple, Bose, JBL, B&O, Belkin, and more.
OBJECTIVE
  • Increase tech accessories sales.
  • Make tech accessories and Verizon synonymous.
INSIGHT
  • Accessories aren’t purchased proactively, need it now on the basis.
OPPORTUNITY
  • When they need it they need Verizon - Verizon has what you need no matter what phone carrier you use.
CONSIDERATIONS
  • Focus on what Verizon offers vs comparisons.
  • Accessories are phone & tablet cases, screen protectors, chargers, headphones for mobile and gaming, home audio, car mounts, and keyboards.