Minecraft x The Dodo

Creative Strategy
Art Direction
Game Design

Mentor: Prof. Reginald Harrison︎︎︎

Process Book︎︎︎
I believe in a simple theory—to make people around me feel something through my work. Design does that, it awakens and provokes. It’s the manifestation of the changes we see around us, the movements that shape our culture and is a key element in everything we experience today. Building a strategy is one of the most powerful forces in our lives. 
 
As for this project being a Creative Stratgist for the collab with Minecraft will help grow their brand and also extends its audiece to be more aware about their pets and animals around.



        

The Executions : The Google AD




The In Game Advertising




THE INTERACTiVE AMBIENT AD




 Twitch and Youtube


© shikha nair