Frontier Airlines

In this group project, I supported art direction, creative direction, and copywriting.

Role: Project Manger, Creative Director 

WORRY LESS
WANDER MORE


Our goal was to address Frontier's negative reputation through a campaign emphasizing the airline's unique benefits and advantages.

We aimed to transform Frontier's airplane tail animals, symbolizing endangered species, into lively characters facing everyday challenges. The goal was to inspire people to "Worry less and Wander more with Frontier"

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COMMUNICATION APPROACH

PHASE 1:   REVIVE

Strengthening the connection


- ON X AND INSTGARAM







PHASE 2:   RECHARGERefueling the energy: With collaborations.


- ON AR FILTER AND COLLAB WITH UBER