Duolingo x Sex Education
SCAD ATLANTA

Brief:
Impact for Cause
The campaign aims to get Duolingo users to engage with conversations surrounding sexual health by introducing sex education as a new language because Duolingo believes valid and reliable information that would affect their future should be universally accessible.

Shikha Nair: Art Direction Visual Development, Creative Strategy
Muskan: Creative Strategy, Copywriting




Leveraging signature Duolingo 'unignorable' notifications to introduce campaign




App integration into units to learn more and more every week (eliminating awkward human conversations)



Using instagram stories to educated audience about the 'sexy' words a.k.a sex ed vocabulary



Using filters on instagram to get more audience attention










Phone booth in universities to prompt the audience to take the first step to learn

Goodies to keep the interest peeked in the Duo and the Bees campaign.